Enjoying a good beer is taking a moment for a brief celebration of life. And like gaining a deeper knowledge on any subject, you will find that the more you learn, the more you realize you don't know. So, this is a place to get deeper into all things beer — and thus the name. Stop in occasionally and be a sojourner or share the journey of a beer wanderlust where ever it takes us.
Due to their Bavarian accent, citizens of Munich pronounced "Einbeck" as "ein Bock" ("a billy goat"), and thus the beer became known as "bock". To this day, as a visual pun, a goat often appears on bock labels.